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| Management Tools |
| What Your Employees Want to Know: Communicating the Company Strategic Direction |
In today’s business world, changes occur all the time. Sometimes, when our companies change strategic direction, as business leaders we struggle with how to communicate that information to our staff.
How do you know when you’re communicating most effectively with your employees? Most people have very simple communication requirements. They want to know what, if any, problems the company faces, how you intend to address these problems, and what their role should be.
They want to hear these things from people of authority, and usually want to know “why” things are the way they are. Don’t wait for problems to arise, or for your employees to ask questions.
Regularly communicate these key messages to your staff:
- “This is our mission … and here is how you fit in.”
- “What you do here is important because…”
- “Here’s how our department/company performed this quarter.”
- “We made a mistake, and here’s how we’re going to fix it.”
- “What are your thoughts or ideas on this topic?”
We all know that in the absence of good information, people will create their own ideas. Why not communicate regularly with your employees and stop the rumor mill in its tracks? For more ideas on solving communication problems, contact your Human Resources representative.
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