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| Benefits & Requirements |
| Sensible Benefits: Attracting, Growing and Keeping Employees |
Workers are looking for sensible perks
“What people want most from their supervisors is the same thing kids want most from their parents: someone who sets clear and consistent expectations, cares for them, values their unique qualities, and encourages and supports their growth and development,” says Tony Schwartz, columnist for Fast Company magazine.
With competition for jobs at an all-time high, companies resorted to “creative” work-life benefits to attract and retain workers. On-site discounted dog grooming, weekly personal-watercraft rentals, and afternoon naps have all had their heyday; however, workers seem to be staying with companies who offer a more sensible approach. An Atlanta-based public relations firm, Alexander Ogilvy, after conducting their own research, has decided to focus on training and professional development, compensation, and flexibility to recruit, “grow,” and retain employees.
The “Smart Fund” at Alexander Ogilvy sets aside $2,000 annually for each employee. An employee may use the fund to attend industry-related seminars, conferences, classes, or for subscriptions to work-related publications, or other approved career enhancers. In addition, From December 25 through January 1, Alexander Ogilvy closes its company offices for the holidays without asking employees to forfeit vacation time.
When it comes to perks, many companies differentiate between their knowledge-based professionals and their “blue-collar” workers (mail clerks, secretaries, etc.). But, at Alexander Ogilvy, the “perks menu” is available to all 80 of its full-time employees. This allows workers to improve skills and work up the company ladder, creating a sense of loyalty. It attracts workers at all levels to the company.
Could your business use a benefits and perks overhaul? Let us know. We can help you attract, “grow”, and keep good employees.
Source: Mallory, Maria The Atlanta Journal and Constitution: “Just Take the Benefits and Stay” HR News Wire.
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